Downtown Redevelopment District

The Downtown Redevelopment District is bounded by 13th Avenue South, 3rd Street (S.R. A1A), 9th Avenue North, and the Atlantic Ocean (view map).

Historical Perspective

The Downtown CRA is now in the final years of its initial statutory lifespan. Since its beginnings in the 1980’s, there has been a dramatic transformation in the physical appearance of the district. View 1987 Downtown Plan / Maps / Amendments.

In 1996, the CRA, in cooperation with several City departments, completed a major infrastructure improvement project that involved the upgrading and replacement of public water, sewer, storm drainage, and electrical systems and streetscape and paving improvements.

This was followed by what is perhaps the most significant change in the core of the district – the redevelopment of 12-acres of city-owned land lying in the area bounded by Beach Boulevard, 3rd Street, 1st Avenue North, and the Boardwalk. The site now includes:


• A new City Hall
• Latham Plaza
• SeaWalk Pavilion
• A 200-car parking facility
• Two restaurants
• A drugstore
• A 72-suite hotel

Downtown pictures

A Vision for the Future

Building on the progress made during the 1980’s and 1990’s, the City and its CRA undertook a “visioning” process to provide a guide for the Downtown redevelopment program in the coming years. This citizen-driven planning exercise led to the identification of eight community core values – safety, family-friendly, walkability, small community feeling, open space/ocean views/beach access, entertainment, gathering place, and a mix of uses – that provide the watchwords for the continued development and redevelopment of the central core of the Downtown district.

• View 2007 Vision Plan
• Vision Plan Amendment to the Downtown Community Redevelopment Plan

Even before the Vision Plan was completed and incorporated into the redevelopment plan, the City partnered with the Florida Department of Transportation to remake the eight-block stretch of 3rd Street (S.R. A1A) through the central business district. The project includes landscaped center islands, new street lighting, wider sidewalks, and numerous traffic safety improvements.

Pablo Avenue
View Streetscape Master Plan Summary


On 2010, the City and CRA took a major step in the implementation of the Downtown Vision Plan when they adopted Jacksonville Beach Downtown Streetscape Design Master Plan. Earlier, the CRA purchased several parcels that were vacant or had dilapidated structures that will be used for parking or other redevelopment related uses in the future. Jacksonville Beach Streetscape

Links to Other Downtown Redevelopment Documents

Downtown Tax Increment District – Assessed Valuation (Chart)

Downtown Tax Increment District Data (Table)

March 20, 2017 Dix.Hite+Partners Downtown Action, Implementation and Management Plan Council Workshop Presentation

Downtown Consolidated Plan 



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